Follow market research or the Holy Spirit?

What does a pastor and congregation do when market research contradicts the direction of the Word of God? Obviously, anyone spending time in prayer and ministry of the Word to seek God’s will, will choose to follow God, not market analysis.

But what about the contradiction of how the pastor prefers to do things as he feels led by the Spirit, and there is no biblical guidance to say otherwise? What about the pastor’s, or anyone’s, preference for doing things that research shows to be ineffective in communicating a message?

Here is the reason for these questions. The head of the church is Jesus Christ. His administrator is the Holy Spirit. The pastor of each church should be given to prayer and ministry of the Word. Through prayer, the pastor is listening to the Holy Spirit guide his thoughts. Through the Word the pastor is receiving instruction from God. And through ministry of the Word, there is a confirming of the Holy Spirit’s voice.

Therefore, the solution is simple. Pray and ask the Holy Spirit about when and whether to use marketing analysis to make decisions. You are not bound to follow the research, only the Spirit. And the Word of God does not prohibit the use of market insights into people’s behaviors. Who would not want to know how to communicate more effectively and to reach more people with the Gospel? If anything, the use of market analysis is more consistent with the Biblical mandate to wisely engage in the great commission than not. And if the mandate is in the Bible, the Holy Spirit will confirm it to be so.

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Approval for 21 Muslims to influence state policy

Chicago lawyer Kareem Irfan says every governor in the US needs Islamic guidance, and Illinois legislators agree. Irfan thinks that it is imperative for all governors in the US to have an Islamic advisory council. According to the bill, the Governor and legislators would select an advisory council for Islamic guidance on forming state policy. Why… Continue Reading

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Remembering the cause

Memorial Day is much more than remembering those who died in battle. It is a time to remember why they died. And it is a somber day because we are remembering the dead as we memorialize their cause. Abraham Lincoln memorialized the cause of solders at Gettysburg with his famous speech. Looking over the battle… Continue Reading

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Reaching generations for Christ

  Text: Matthew 24. 4 -12 And Jesus answered and said unto them, Take heed that no man deceive you. For many shall come in my name, saying, I am Christ; and shall deceive many. And ye shall hear of wars and rumours of wars: see that ye be not troubled: for all these things… Continue Reading

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A seven step digital strategy for your church ministry

Implementing the following seven step digital church ministry strategy is the beginning of putting your ministry on the digital map. Twitter: tweet/retweet Instagram Facebook You Tube God Tube Audio sermon Web site What will you communicate digitally in seven steps? Continue Reading

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Words of wisdom from a virtuous mother

  Text: Pr 31:1  The words of king Lemuel, the prophecy that his mother taught him.   Happy Mother’s Day to you all. I pray that this is truly a happy day for you. For some it is not, and I am sorry about that. There are mothers hurting for their children’s love, and children… Continue Reading

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The women who loved Jesus

Three days and three nights after the death and burial of Jesus, at the dawning of the fourth day at 6:00pm Saturday evening our time but according to Jewish time, the beginning of Sunday, an earthquake shook Jerusalem and Jesus rose from the grave as a testimony to the world that He had paid in… Continue Reading

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Resolving motivation anxiety

Text: Romans 7:21-22, “I find then a law, that, when I would do good, evil is present with me. For I delight in the law of God after the inward man.” Motivation has been the topic in recent messages, so it has been on my mind as well. I have spoken on this topic in… Continue Reading

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Putting God first in your life

Putting God first in your life is a way of life. It changes your philosophy in life, your priorities in life, and your schedule in life. Jesus spent time with His Father every moment of every day. His conversation with His Father was spontaneous and continuous. Why? Because His Father was first in His life.… Continue Reading

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Your role in church

Two questions every member should ask themselves: Why did God add me to this church? What does God expect of me as a member in this church? First Corinthians 12:18 says, “But now hath God set the members every one of them in the body, as it hath pleased him.” There is a reason that God adds… Continue Reading

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Biblical Meditation

Faithfulness is a product of defeating doubt and understanding what God is revealing to you by faith. When you have no doubt in what you are doing, then you are faithful. When you understand what you are doing and why you are doing it, it is easy to be faithful. Hebrews 11:1 tells us that… Continue Reading

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Biblical team building

Biblical team building produces the best built teams because Biblical team building involves practicing what you preach. The early church was small in number and politically opposed but large in impact. Acts 17:6 records one city’s accusations of them saying they, “… have turned the world upside down are come hither also.” What made it… Continue Reading

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Ten ways to hinder or build a team

Ten ways to hinder a team. Show disinterest in the team’s activities. Act bored. Criticize team members in front of others. Fail to fulfill responsibilities. Don’t participate in team events. Complain about team activities. Be selfish and unfriendly. Avoid offering suggestions that would help build the team. Minimize your effort to help achieve team goals… Continue Reading

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7 Questions to Ask Your Prospective Son-in-Law

I asked my future son-in-law seven questions before giving my blessing to marry my daughter. These seven questions are not original. While searching for questions to ask, I came across Deborah J. Thompson’s article, “5 Questions to Ask Your Future Son-in-Law”. During an interview with well-known as the star football player John Croyle, Thompson wrote about John’s five questions… Continue Reading

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Out of control with drugs

Drugs that alter senses and normal brain activity leave a person vulnerable to devious influences. Impaired thinking prevents logical thought and rational decision making. Lowered inhibitions can lead to increased risk acceptance and self-destructive behavior. Paradoxically, drug use makes an individual feel more confident and in control, but in reality, they are easily manipulated by… Continue Reading

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The family church

The book of Acts is one of the most exciting books to me. It is about the early church. It is about how things began in the church. It describes what was done at the beginning. Thirty-seven years ago, I asked God to take me to a church like I was reading about in the… Continue Reading

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When asked about homosexuality

Before sharing your thoughts about homosexuality, first, ask three questions of those asking for your position on homosexuality. Ask the person asking whether he considers himself a tolerant or intolerant person. Ask if it is safe to express your opinion without being judged for your point of view. Ask if the person respects diverse points of view or condemns others for their… Continue Reading

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Who bought the potter’s field?

Acts 1:18 claims that Judas purchased the field saying, “Now this man purchased a field with the reward of iniquity; and falling headlong, he burst asunder in the midst, and all his bowels gushed out.” But Matthew 27:5-8 says, “And he cast down the pieces of silver in the temple, and departed, and went and… Continue Reading

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Numbers in the Bible

A good way for some to remember Bible facts and stories is to note how some numbers repeat themselves throughout the Bible. In many cases, the narrative in the Bible defines the meaning of numbers. In other cases, numbers are regularly associated with meaning. In all cases, it is important to remember that numbers do… Continue Reading

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Public speaking quotes

“Words have incredible power. They can make people’s hearts soar, or they can make people’s hearts sore.” -Dr. Mardy Grothe   “Rhetoric is the art of ruling the minds of men.” Plato   Death and life are in the power of the tongue: and they that love it shall eat the fruit thereof. Proverbs 18:21… Continue Reading

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